Called Reels, this new feature is largely based on TikTok codes. TikTok has taken just a few years to attract a large number of users, to th...
Called Reels, this new feature is largely based on TikTok codes.
TikTok has taken just a few years to attract a large number of users, to the point where the application surpassed two billion downloads worldwide two months ago.
This means that more traditional social networks such as Facebook, Instagram and Snapchat feel threatened by this Chinese rival that keeps attracting more and more people. To do so, some are trying to fight with features that are not unlike the service owned by ByteDance.
Reels, to compete with TikTok frontally
With this in mind, Instagram -platform belonging to Facebook, announced the launch of Reels, a new feature currently being tested in several countries such as France, Germany and Brazil. With this option, users can easily create and edit short videos before putting them online. In its press release, the social network highlights the fact that this can enable the platform's followers to be a content creator "on a global stage".
Instagram says that Reels users can share this content with their friends and family through sharing in the News Feed, but also more widely around the world through a new space in the Explorer tab (if the account is public). The feature provides creative tools, such as a large music library or virtual reality alignment and effects options. It can be accessed directly from the social network camera.
In short, Reels users can make videos of less than 15 seconds by enhancing the basic content with sound and visual effects. If this description fits Instagram's functionality, it fits TikTok as well. In addition, it also includes TikTok's own scroll - which allows you to discover new content over and over again without having to do anything other than scroll through the content from bottom to top.