The functionality is being deployed within the application.
After several months of testing in India, the ability to make payments via WhatsApp is now ready to conquer the world, starting with Brazil. The functionality is obviously based on the payment method developed by Facebook, owner of WhatsApp, namely Facebook Pay.
In fact, the functionality will allow WhatsApp users to quickly make in-app transfers to their contacts, but eventually Facebook would like to be able to offer this service to merchants. While use of the feature is free for individuals, it will not be free for businesses. Facebook will take a commission on WhatsApp transactions from a user to a merchant.
Facebook intends to expand this new service
It is unclear at this time if this new payment option will be attractive to WhatsApp users. Some may be reluctant to enter their banking information into such an application, but security systems should logically be put in place; PIN code, digital or facial identification, etc.
Currently deployed in Brazil, the functionality is expected to arrive in France in the coming weeks or months.
The integration of the functionality into WhatsApp is just a first step for Facebook. The U.S. company has already indicated that it wants to integrate it into its entire ecosystem, including Messenger and Instagram.