After Snapchat and Instagram , it's YouTube's turn to copy the concept popularized by TikTok . A few days after the deployment of R...
After Snapchat and Instagram, it's YouTube's turn to copy the concept popularized by TikTok.
A few days after the deployment of Reels by Instagram, YouTube is now ready to compete directly with TikTok with a new video format. The current scheme is strangely similar to the one of Snapchat a few years ago. When Snap presented its stories in 2013, this format quickly established itself as an unquestionable success. Within a few months, giants such as Instagram were quick to copy it and import it to their platforms. Today, all the social networks we use daily use stories, even LinkedIn and soon Twitter.
The success of TikTok is such that the pillars of the sector such as Instagram and therefore YouTube must react. This reaction is not through innovation, but again through format plagiarism. The video platform powered by Google would work on a brand new feature that would allow users to record and edit 15-second videos. This duration is exactly the same as the one proposed by TikTok and more recently by Reels.
Vine inspires TikTok, TikTok inspires the world
As on TikTok and previously Vine, the user will be able to press and hold the record button to record his video, or release it to stop recording while changing scenes. This process can be repeated indefinitely as long as the edit lasts for 15 seconds.
However, this new feature is expected to be disruptive to YouTube content creators, as videos longer than 15 seconds will no longer be able to be recorded through the application. You'll first need to have the video in your gallery before you can upload it via your smartphone. Even if no one really uses their smartphone to upload and still shoot a video on the platform.
For the moment, that's all we know about the potential features present with this new format. We don't know if there will be music options, AR filters, and other effects. A YouTube spokesperson concluded by explaining: "We're always experimenting with ways to help people find, watch, share and interact more easily with the videos that matter most to them. We are testing a few different tools to allow users to discover and create short videos. This is one of the many experiments we're constantly experimenting with on YouTube, and we'll consider expanding the functionality based on feedback from these experiments.