Instagram has its own language and codes. The platform is still evolving. In this article we will give you the 9 best Instagram tips of the moment so that you can fully exploit the power of Instagram and put it at the service of your brand.
Instagram's got more than the wind in its sails. A latest study published by Socialbakers on the last quarter of 2019 shows that the 50 largest brand profiles generated 20x more interactions on Instagram than on Facebook.
Here are the best instagram tips for your business
1. Never publish a story without at least one sticker
Whether it's commitment stickers (survey, questions, quiz...), discoverability stickers (hashtags, geolocation, mention) or gifs, you must take full advantage of Instagram's native language. They will not only allow you to easily generate interactions (subscribers are fond of them) but also to increase the visibility of your content.
The Stories publishing tool is the most developed of the platform and the one that evolves almost daily. Adopt as soon as possible the new functionalities available, it is suspected that early adopters will be given a bonus.
2. Use the survey sticker in your ads in stories format.
Take advantage of the budget you invest in advertising to generate interactions. The Poll sticker was one of the first to be available in the Stories ads. When you advertise to people who don't know you, one of the best ways to reach them is to use this famous survey with a simple question, 2 choices of answers. It's recreational and the simple fact of answering prevents users from swipping the ad, which will give a good indicator of the quality of your ad and allow you to broadcast more for the same budget.
3. Create a filter for your brand
Since the Spark AR Studio is open to all creators, brands can also create their own filters. And it's a real revolution that has taken place lately with the buzz of the filters.
The more viral your filter becomes, the more you will expose your brand to users who don't already know you.
4. Network on instagram and find partners
On Instagram there are many brands that, like you, are looking to increase their visibility. If you have the same type of audience and your goal is to make yourself known to the same avatars, you can run campaigns together to introduce your partners to your audience. The most popular are the following:
- shoutouts: you mention which accounts you like and why your subscribers should follow them too.
- co-creation of content: for example, you can invite a brand to come and talk about its project.
- contests: the principle is to win a common prize and ask your subscribers to subscribe to your partner's account
This strategy is as powerful as traditional marketing influence and yet largely under-exploited.
5. Highlight your news in your profile
Too often your biography is generic and does not reflect your actuality. Take advantage of this space to highlight your current projects. And especially update the stories pinned in your thumbnails. Contents highlighting obsolete information are frequently left in the spotlight. Knowing that these pinned stories are mainly seen by people discovering your profile for the first time, this gives a negative signal to potential future prospects.
6. Make sure that your content is shared
What are the most important interactions on Instagram? Are they comments? Private messages? Time spent on content? Sharing? No official communication from Instagram confirms the predominance of one type of interaction over another in profile postings. However, in the stories, Instagram CEO Adam Mosseri confirmed on November 2, 2019 on his Instagram account that the most important KPIs were :
2. interactions (use of stickers, reactions and private messages)
3. the number seen
So make sure your content is shared as much as possible, this could be key on profile and IGTV publications.
7. Respond to your private messages with audio or video
The connection you make with your community on Instagram will be all the more unique because you will have a "human" connection with it. Responding with audio or even video messages is a very powerful weapon to surprise your audience and establish a unique relationship with them.
You will also save time by the same token, an audio message being faster to create than a text message.
8. Be even more authentic
You've probably read it a dozen times. On Instagram, authenticity pays off. But what does "authentic" mean? How do you embody it? A real trend is taking place on Instagram: that of naturalness and sincerity. If stories are the playground par excellence for live action and snapshots, it seems that the real, the natural is more and more in evidence on Instagram, to the detriment of a reality watered down with filters and saturated pop colours. The beautiful on Instagram will always have a privileged place, but what if you started to educate your audience to an aesthetic of reality? This one of the best instagram tips I would recommend.
9. Fill in the alternative text field
A feature that is still very unknown and yet has been available for over a year. Presented at its launch as a way to facilitate the use of Instagram for visually impaired people, it seems that alternative text is also used by Instagram to better analyze the content of posts and display them in the feed of people who have shown signs of interest in these topics. Why deprive ourselves of a way to better qualify the content and extend the reach of our posts?
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