Facebook fighting misinformation, launches a campaign to raise awareness by educating Internet users to prevent the spread of certain false ...
Facebook fighting misinformation, launches a campaign to raise awareness by educating Internet users to prevent the spread of certain false news.
For several years now, Facebook has been accused, along with other social networks, of not doing enough to combat misinformation on its platform. With the coronavirus pandemic, many false news stories tend to circulate online and these are not always moderate.
However, the social network has already put in place several measures to fight against fake news. Facebook has partnered with media outlets to conduct fact-checks that help untangle the truth from the false. The company has also decided to share its data with researchers in order to better understand these misinformation phenomena.
Already, the platform also announced a change in its algorithm. It will give priority to certain types of articles over others. Publications that are at the origin of one piece of information and cited by many others will thus be highlighted. The platform also intends to encourage signed articles. The social network has also noted that most false news did not mention any author.
Facebook fighting misinformation, launches a campaign to raise awareness
Adopting the right reflexes to avoid being manipulated
Facebook has also announced that it will launch an information education campaign to raise awareness among its users in Europe, Africa, and the Middle East :
We want to give people the tools to make informed decisions about what information they see online and where it comes from. To support this effort, we will be rolling out a new campaign in the coming weeks in countries across the EMEA region to educate and inform people on how to detect potential false news.
The precise details of this initiative are not known, but the company has already outlined the areas it will focus on. Internet users will be asked to ask themselves three main questions. Where does the information come from? What is the source and if it is not mentioned, look there. Is there anything missing? It is important not to be satisfied with a title that may be misleading and to go and read the details. How do you feel after reading? False news plays with our feelings and tries to remove any critical thinking by playing on the heartstrings. If a piece of information seems too good to be true, it's best to check it out before you share it.
There is no guarantee that users will follow these tips to the letter. This campaign will at least encourage people to be critical of the content they find online.