The boss of the social network spoke with representatives of civil rights organizations that are carrying the boycott on Tuesday. But by the...
The boss of the social network spoke with representatives of civil rights organizations that are carrying the boycott on Tuesday. But by the end of the meeting, disappointment prevailed.
While Facebook is being boycottedby more than 900 companies, some of which are multinationals, having temporarily put their advertising budget on the group's social networks on hold as part of the anti-hate and anti-racist movement Stop hate for profit, Mark Zuckerberg had ticked a videoconference meeting with representatives of civil rights organisations in his diary on Tuesday 7 July. Except that this one does not seem to have been fruitful.
Associations disappointed by Facebook's lack of response
Everything was looking good, though. A few hours before the meeting, Facebook had announced, through the intermediary of Shery Sandberg, the sulfurous number two of the company (who was also present during the interview), that the Californian firm was going to make a commitment to make more efforts in the fight against hateful, provocative and racist content, through concrete measures.
But at the end of the videoconference, the co-president of the American Free Press association, Jessica Gonzalez, expressed her bitter disappointment. "I am very disappointed that Facebook continues to refuse to be responsible to its users, advertisers and society in general," she said.
Speaking on behalf of the other civil rights organisations behind the boycott, Gonzalez has already warned that the movement will continue and will understandably be followed by most of the advertisers who have given up placing their ads on Mark Zuckerberg's group's social networks, at least until he shows a "commitment to act.
Putting words into action
For civil rights groups, Facebook is a little too insistent on dialogue and slow to engage in action. A somewhat wait-and-seeattitude that irritates organizations. "We know that we will be judged by our actions and not by our words and we are grateful to these groups and others for their commitment on a daily basis," the social network reacted in a statement, while the co-president of Free Presse expected "humility and deep reflection on Facebook's disproportionate influence on public opinion, beliefs and behaviours, as well as the many wrongs it has caused in real life".
Facebook and its 1.73 billion daily users is losing tens of millions of dollars, cut off from the advertising revenues carried by groups such as Unilever, Starbucks, Ford, LEGO, Coca-Cola, Levi's, Puma, Adidas, Ben & Jerry's and Verizon, all of which have agreed to join the movement born out of the tragic death of African-American George Floyd.