Recently, Tesla convicted of false advertising by the Trademark and Competition Law Chamber of the Munich District Court which ruled that Tesla's advertisements were "misleading commercial acts".
The German court found that the US manufacturer was misleading consumers by promoting the concept of "autopilot" in its cars.
The electric car giant will have to revise its copy. The German court ruled on Tuesday 14 July that Tesla was misleading consumers by extolling the concept of "automatic pilot" in its vehicles, giving reason to an association which sued the American manufacturer. At the heart of the dispute is the description on Tesla's German website of the driving assistance system for a production vehicle, presented as an "automatic pilot" with the additional possibility of "full potential for autonomous driving" if the customer orders certain additional modules.
Tesla convicted of false advertising because of the Model 3
In this 2019 presentation for the "Model 3", Tesla also promises "automatic driving in urban areas... by the end of the year" last year. These advertisements "constitute misleading commercial acts," ruled the Munich chamber of the Munich court specializing in trademark and competition law, which had been seized by the German Office for the Prevention of Unfair Competition.
The term "autopilot" suggests that Tesla offers vehicles that are technically capable of driving without human intervention, which is not in fact the case, the court noted. While the ruling is likely to be challenged on appeal, the plaintiff's lawyer, Andreas Ottofülling, called it a "milestone victory", according to a statement. As autonomous vehicles are not yet allowed to drive in Germany, Tesla "must play by the rules of the game and must not make false advertising promises," he added.