This is why you'll see a lot more ads on YouTube



 YouTube will change its policy of adding ads in the middle of videos at the end of the month. A way for the giant to counteract the significant drop in advertising revenues since the start of the covid crisis.





The YouTube Premium subscription, which allows, among other things, to delete ads on the free service, will gain in interest. Indeed, Google has announced that the number of YouTube ads will increase enormously from the end of July.

Automatic ads for 8-minute videos

Until now, videos longer than 10 minutes on YouTube have included mid-roll ads. This is one of the reasons why the 10-minute format is so popular with some videographers, and why it increases the revenue generated by publications. In an email sent to content creators, YouTube warns that it will lower this criterion to all videos of 8 minutes or more.


Currently, only videos longer than 10 minutes are eligible for mid-roll video ads. As of the end of July, all videos longer than eight minutes will be eligible for mid-roll video ads. As part of this change, mid-roll video ads will be enabled for all eligible videos (newly posted and previously published), including those for which you previously disabled them.


Without any action from the videographer concerned, this change will therefore be made automatically as of July 27th and for all eligible videos already published on the site. The service specifies that even videos where ads had been manually deactivated will be reactivated during this transition.


 Google offers a temporary setting in the YouTube Studio options to unsubscribe from this change. YouTube specifies that in this case, it will be up to the channel to activate one by one the mid-roll ads on existing content.

The impact of the covid on advertising revenues

The economic crisis combined with the international health crisis has led to a significant drop in advertising revenues.

Google's change of policy on adding ads to videos on YouTube seems to be a direct consequence of this crisis for the giant, which derives a substantial part of its revenues from advertising. This change in policy should undoubtedly also generate new subscriptions to YouTube Premium. A win-win situation for Google.





COMMENTS

BLOGGER:
  1. I've got youtube via amazon stick: 1 or 2 ads before the video, a more or less long and more or less funny sponso, ads in the middle just before interesting moments, sometimes a reminder of the sponso an ad at the end. and the next video it's back on the ad and you can't see what the next video is so if you don't like it it's back on the ad at the beginning of the video...
    sometimes if you pause for too long you'll have to rewrite the commercials before it starts again. it's a pain in the ass watching on tv because you have to keep the remote control on hand because the commercials in the middle are sometimes 2 minutes long... So I'm thinking about getting a py rasberry ad blocker soon.

    ReplyDelete
  2. For those who think of ad blockers that can be found on mobile (like vanced) or PC (like uorigin), consider that it can still affect you if you use the youtube player on your TV.

    In any case, it's very difficult to find another way to pay videographers (whether it's through youtube ads or direct brand support by a videographer's ad) .

    ReplyDelete
  3. It's amazing that nobody talks about "vanced" for smartphone/tablet or smart youtube tv for android tv... Personally I use both ... the ads had become unbearable ... Too much advertising kills advertising! And I understood the concept of advertising... it allows you to pay people etc... yeah ok... well it's without me now.

    The eco-model in some videos is 1 ad before, 1 ad during, 1 ad after... or sometimes it's like every 5/10 minutes... it's just abuse.

    Pay 10€/month to use youtube "for free" I hope you're kidding...

    Since the appearance of adblockers, the computer ad segment is constantly decreasing, I don't know anyone who consciously disables adblock on youtube... They are catching up strongly (too strongly) on the app because there is no "simple" solution... but that's changed > Read my early post again

    ReplyDelete

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Simturax Tech Blog: This is why you'll see a lot more ads on YouTube
This is why you'll see a lot more ads on YouTube
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