In a blog post, the CEO of TikTok, Kevin Mayer, promises more transparency for his platform and challenges his competitors to do the same
A few hours before the CEOs of Facebook, Google, Amazon and Apple were to be heard by members of the US antitrust committee, TikTok issued a transparency challenge to its competitors.
In a blog post, the CEO of the famous social network, Kevin Mayer, proclaimed that all platforms should "disclose their algorithms, moderation policies and data flows to regulators.
TikTok to reconquer the United States
The leader promises more transparency for his platform and challenges his competitors to do the same. He adds:
"We won't wait for regulation, instead, TikTok has taken the first step by launching a transparency and accountability centre for data moderation and practices. Experts can observe our moderation policies in real time and examine the code that drives our algorithms.
TikTok takes the lead here, saying, "It gives us a head start in the industry and we encourage others to do the same.
For the application, which has already been singled out for its censorship and lack of protection of user data, it's really about getting back into the good graces of the United States. The country is concerned about its links with its parent company, the Chinese company ByteDance, and is considering banning it.
10,000 jobs promised, and a response to Facebook
To convince, TikTok insists on different points, the promise of increased transparency being only the first of them. The company claims that its "content and moderation policies are led by our US-based team in California and are not influenced by any foreign government".
The company also makes economic arguments and says it is on the verge of creating 10,000 new jobs in the United States. A few days ago, it presented its Creator Fund, a fund that is supposed to help creators. Currently endowed with $200 million, TikTok says the fund will be worth $1 billion over the next three years.
It is finally standing up to its competitors and giving it a name. Kevin Mayer says:
"At TikTok, we value competition. We believe that fair competition makes us all better. But let's focus our energies on fair and open competition for the benefit of our consumers, rather than the slanderous attacks of our competitor - namely Facebook - disguised as patriotism and designed to end our very presence in the United States.
At the end of the day, it seems that everyone does indeed have to prove themselves in terms of transparency and data protection. Even the European Union is now being blamed by... Facebook.