The social network popular among young people has announced the creation of a U.S. fund with this amount, which should increase the amount o...
The social network popular among young people has announced the creation of a U.S. fund with this amount, which should increase the amount of money available to the youth.
TikTok will directly remunerate some of the renowned creators of its light, artistic or humorous video platform whose popularity exploded in the confinement during the coronavirus pandemic. The youth-popular social network has announced the creation of a $200 million US fund, an amount that will increase.
This fund will soon distribute money to creators and influencers. To apply, they will have to be aged 18 and over, have a minimum number of subscribers to their profile, and regularly post videos that comply with the platform's rules. "Our creators will be able to generate additional revenue that will reward the care and passion they put into creating original links with their audience," said the company.
The number of eligible people to be defined
Attracting and keeping creators has become a major issue for social networks competing for users' attention. YouTube allows creators who have reached certain thresholds (such as number of subscribers and hours broadcast) to post ads to monetize their videos.
Google's subsidiary can also make deals with stars, such as Sweden's PewDiePie, which broadcasts its live videos exclusively on YouTube. Until now, TikTok has operated more along the lines of Instagram: creators can place sponsored videos on their channel, but there was no direct compensation program of this scale. The social network did not specify how many people would be eligible or how much money they would receive.
Signed advertising partnerships
This decision should, however, help strengthen links with creators whose fame now extends beyond the application. Many of them have signed advertising partnerships and found themselves on magazine covers.
TikTok belongs to the Chinese group ByteDance and has nearly one billion users. The application could become an independent company from its parent company to avoid the risk of a ban by Washington, which suspects it of spying for the Chinese government.