Xiaomi inaugurates its high-end television family called Master Series. This first model is based on a 4K OLED panel from LG. HDR compatible...
Xiaomi inaugurates its high-end television family called Master Series. This first model is based on a 4K OLED panel from LG. HDR compatible and displaying 98% of the DCI-P3 sample, it has a 120 Hz refresh rate.
Xiaomi's notoriety has been established largely (but fortunately not only) thanks to a very aggressive pricing strategy. With a product with all the features expected in the premium ranges, the Chinese brand is generally positioned well below. Telephony is a good example: the Mi and Redmi have heckled the historical brands to such an extent that Lei Jun's firm is now in the Top 5 worldwide.
This strategy can also be found in television. For several years now, Xiaomi has been running a catalogue of connected TVs. Redmi joined it a little more recently. These are products with a rather good quality-price ratio.
This week, the brand is reconfirming this strategy that has brought it luck so far with the first model of its new high-end "Master Series" TV family. A range that will only include OLED 4K TVs. That's promising.
Everything you expect from top-of-the-range TVs
The first official model is a 65-inch TV with everything you would expect from a top-of-the-range model in terms of functionality and screen. First of all, the slab is signed LG. In addition to OLED backlighting and 4K definition, this product is also compatible with all common HDR standards. Its refresh rate is 120 Hz. And it is capable of displaying 98.5% of the DCI-P3 color sample.
On the equipment side, this TV is equipped with three HDMI ports, two USB ports, an Ethernet port, an optical audio output and a Dolby Atmos-certified audio system capable of delivering 65 watts of sound power. Its processor is the MT9686, a Cortex-A73 quad-core processor from MediaTek. It comes with 3 GB of RAM and 32 GB of storage. The operating system is called MIUI for TV, which is equipped with a media player and an application store. The TV is compatible with WiFi ac dual band and Bluetooth 5.0.
The price charged by Xiaomi for this TV is naturally quite low compared to the competition. The Mi TV Master Series 65 inch is sold for 12999 yuan in China. That's 1640 euros. At the competitors (LG, Sony), you will generally find the same services at a price around 2000 euros.