Ad Transparency Spotlight: A Chrome Extention To See How Ads Track Us

Google Chrome:  Google unveils its new extension called Ad Transparency Spotlight to see how the ads follow us seamlessly


Web advertising is everywhere. If Internet users are aware of it, they don't necessarily know how it works. That's why Google, in an effort to increase transparency, has developed a new extension designed to help Internet users understand how advertisements follow their every move on the Internet and are therefore able to know what they like and dislike.

The Ad Transparency Spotlight extension makes it possible to know how many ads are loaded on a page that one consults, who are the authors of these ads, but also what type of information they use to display these ads in particular; demographics, remarketing, interests, location, etc. This also includes displaying content delivery networks and analytics providers. For example, Internet users will be able to see each company's privacy policy, including how it collects and stores user data.

Ad Transparency Spotlight: For greater control over personal data

"Our new Ads Transparency Spotlight (Alpha) extension for Chrome is part of our ongoing initiative to give users more visibility and control over the data used to customize ads," Google said in a release.

At this time, the extension is still only in beta and only works for ads served by Google. Eventually, the U.S. firm hopes that the entire industry will apply its "ad disclosurescheme" and become more transparent about how it works.

The goal of Ad Transparency Spotlight is in no way to limit the number of ads displayed on websites, but rather to make Internet users understand how the ads work in order to retrieve information about them and to follow them during their Internet browsing.

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