Apple is currently looking for several engineers specialized in search engines to build its own engine and get rid of Google's
Apple offers Google as a search engine on Safari. While this partnership is threatened by the British justice, the Cupertino firm may well decide to design its own engine. At least that's what some clues left by the company suggest.
Google pays billions of dollars every year to be the default search engine on Apple's web application. When you open Safari, it's Google that appears, and not another one. But that could soon become history. In any case, some clues compiled by Coywolf suggest that Apple is currently working on its own search engine.
The agreement between Apple and Google is indeed in the sights of the British competition authorities. It would penalize the other engines on the market and could therefore become illegal. To get out of this situation, the Cupertino firm could get rid of Google and propose an in-house solution.
Coywolf indicates that Apple is currently looking for several engineers specialized in search engines. In addition to that, there are other things. For example, on iOS and iPad OS 14 in beta, Apple's search engine in the dedicated bar has priority over Google's, which was not the case before.
All this may seem like anecdotal decisions, but you have to add to this the evolution of Applebot, which has undergone a big update. This tool now scans the web and would be able to create search results according to its support page. Moreover, Coywolf says that the bot is much more active than before when it comes to scanning sites. It's starting to do a lot.
More security for users
By launching its own search engine, Apple could lose the revenues generated by the partnership with Google. However, this partnership is only a trifle in the revenues of the builder who could gain much more by offering a homemade solution.
More than a simple replacement for Google, this new search engine could be the heart of the iOS ecosystem and thus adapt to each user and follow him from one machine to another. In the same way, Apple could boast of protecting its users' data as much as possible. The manufacturer has indeed made a specialty of security and having an in-house solution would be an additional argument in its communication.
But as Coywolf notes, a new engine from Apple would not be without consequences on SEO. As Apple represents almost a quarter of the world market in terms of mobility according to statcounter, websites will have to adjust to take this newcomer into account.
Apple gains independence
Apple could also make its search engine to become more independent. A hypothetical decision that reminds us of another one: last June, at its WWDC opening conference, the Cupertino brand announced that it was abandoning Intel processors for its computers.
Instead, Apple will design its own processors under ARM architecture. A way to better control its products and offer something unique to its users. Rumors talk about the first Apple processor-based computers to be introduced before the end of the year with a power equivalent to Intel processor-based models.
If there is any new search engine from the company to the apple, it should not be available soon, since the project seems to be in its infancy. And remember, all this is not official for the moment, but is just a bundle of clues that suggests such a maneuver on the part of Cupertino.