Spotify wants to give Apple more competition in the music market and allow Apple Watch users to stream their entire library in 4G. Imagine t...
Spotify wants to give Apple more competition in the music market and allow Apple Watch users to stream their entire library in 4G.
Imagine that on your iPhone you can only use iCloud email. What if your Android smartphone only allowed YouTube to play videos? That's pretty much the current case for Apple Watch, which now only allows Apple Music to stream music via mobile data. Luckily, things could change soon.
By choosing an Apple Watch compatible with 4G networks, the idea is to dissociate the watch a little more from the phone. It may be convenient to make calls or receive messages, but in view of the device's marketing positioning with sportsmen and women, the ability to play music freely is also a must.
Spotify opens the floodgates
However, even if they have a 4G-compatible Apple Watch, Spotify subscribers have never been able to fully enjoy their library on the connected watch. To this day it's still necessary to have an iPhone handy connected via Bluetooth or, for premium members, to download playlists locally. According to Ubergizmo, however, it seems that the Swedish company is testing a mechanism to stream any song directly via mobile networks.
Specifically, this possibility would be enabled directly on Spotify's servers and would not require the installation of a new version of the application. A few lucky randomly selected testers are now benefiting from this new feature.
A tug of war between spotify and apple
Spotify, the leader in the streaming music market, was founded in 2006 and today has an estimated 286 million active users per month, 130 million of whom are pay-per-view subscribers. Apple, for its part, only entered the market in June 2015 and is estimated to have 72 million members according to MIDiA Research.
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When Apple announced on Tuesday its Apple One subscription offers including Apple Music, Spotify was the first company to respond by pointing to a practice that was deemed anti-competitive. "Once again, Apple is using its dominant position and unfair practices to put its competitors at a disadvantage and deprive consumers by favouring its own services," said Spotify, which has already been excluded from the Apple Homepod connected speaker system, at least for the time being.
Given Spotify's position in the market, few competing services have finally found their place. Samsung was forced to close Milk Music while Microsoft threw in the towel with Groove. Rdio or Songza have disappeared and even Google is not sure on which foot to dance between Play Music, which is gradually giving way to YouTube Music.
It remains to be seen whether the tests currently being conducted by Spotify on the Apple Watch will be to Apple's liking, as it has reserved this streaming functionality via mobile networks to promote Apple Music.