TikTok continues its expansion despite grievances from the Trump administration making its own way without worrying about the conflict with the US.
For the past few months, the Trump administration has been trying to ban the TikTok application from the United States under the pretext that it represents a danger to national security-just like WeChat instant messaging. In spite of the obstacles encountered by the platform, it continues to expand around the world with little concern for the U.S. government.
On the one hand, TikTok has announced a new partnership with Shopify. This new partnership between the two companies will allow the social network to market products directly on the social platform. In short, users will be able to see ads, if they are interested, they will be redirected to Shopify and will be able to buy the items in question. This novelty is a great opportunity to create a new financial channel for the service.
In the USA, this feature will soon be available to the more than 100 million users in the territory. It is expected that this partnership will also be effective outside the US. On the other hand, it will have to wait until the beginning of next year for it to see the light of day in Europe.
TikTok wants to recruit to "support [rapid] global growth".
In addition to this partnership, TikTok plans to make new recruitments in the coming weeks. The company is expected to hire more than 3,000 engineers over three years," a company spokesman told the BBC. These will come from Europe, Canada, the USA and also Singapore. Currently, more than 1,000 of the company's engineers are already outside China, with a good half of them in California. The spokesman said the aim is to "support [rapid] global growth.
In addition, ByteDance, the owner of TikTok, plans to invest several billion dollars in addition to new hires in Singapore, the location of the company's new headquarters.
All this news comes as TikTok has narrowly avoided a ban in the United States. To do so, an agreement has been reached with the American companies Oracle and Walmart. An agreement was reached with the latter just before the decree signed earlier by Donald Trump came into force, it is currently under review, it has not yet been definitively validated.