According to the IDC list, Samsung remains the leader in the global mobile market, definitively surpassing Huawei, 3rd before Apple
The consulting firm IDC released
the sales and market analysis report for the smartphone sector in the third
quarter of 2020 and, for the first time, Xiaomi beat Apple in this ranking. The
Chinese company appears in third place, knocking the North American company to
the fourth position.
According to the company, it were 353 million devices sent for sale in the period - numbers similar to those of last year and far above the expected in forecasts.
This is a clear sign of the reopening of trade and the resumption of activities in some parts of the world still during the covid-19 pandemic. However, a possible second wave of infections could lead to new lockdown practices and, consequently, falls in trade in general.
According to the IDC list, Samsung remains the leader in the global mobile market, definitively surpassing Huawei, which momentarily took the post in the middle of the year. The change had also been identified by Digitimes Research. South Korean is in great phase, with 22,7% of the market and a surprising growth of 2,9% in relation to last year.
Huawei follows the opposite way,
each time lower after a peak period. The trade sanctions and the political
pressure that comes and comes back make each time more effect and the company
fell 22% in one year. Currently, it detains 14,7% of the market and can present
at least some breath at the end of the year, with Mate 40 line.
Another curious change of position is the dispute for the bronze medal. On its 10th anniversary, Xiaomi passed to Apple for the first time (in IDC data, because this would have happened according to other researches) and now is the third largest cell phone manufacturer in the world. With 13,1% of the market and a 42% growth, it wouldn't be a surprise if it would leave even the Chinese rival behind still in 2020.
But Apple, now fourth place, shouldn't stay in this position for long. IDC data did not take into account the launch of iPhone 12 line, the first of Apple with 5G, which came out a month later than expected - without, therefore, entering the report of the third quarter. iPhone 11 sales were not considered below expectations and the next generation has even broken record reserves.
The fifth place is the live one, going and coming back as the last name of the five and still well below the others. The success of the company in lower cost lines, such as iQOO, may be the way for it to at least ensure placement. The other manufacturers, united in the category "Others", 101.7 million appliances sold and correspond to 28.8% of the market.
The complete report can be checked on IDC's website.