Pokémon GO: $1 Billion In Revenue In 2020 Exceeding All Expectations

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Unstoppable 'Pokémon GO': $1 billion in revenue this 2020 even with lockdown and exceeding the year of its release

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Unstoppable 'Pokémon GO': $1 billion in revenue this 2020 even with lockdown and exceeding the year of its release

Something happens with 'Pokémon GO', the Niantic smartphone game was a sensation in 2016 and when in 2017 it seemed that it was going to die quietly things changed. In 2018 it regained popularity and revenue, in 2019 it surpassed those figures and this still unfinished 2020 has already broken all revenue records with more than $1 billion. Regardless of the lockdown that has prevented it from using its main feature of exploration in the real world.

According to the data collected by the analytics company SensorTower, this year Niantic is celebrating with its star game. Pokémon GO' has experienced its best year to date, even surpassing the 2016 figures when it made its debut. As of October 2020, 'Pokémon GO' has earned approximately $1 billion in revenue globally. This is up to 11% more than in 2019 and was expected in recent months.


pokemon-go-worldwide-player-spending-by-year-2016-to-2020
Source/sensortower


Adapting to lockdown

2020 has been the year of global lockdown. This should have meant the death of games like 'Pokémon GO' where the essence is to go out and explore with the smartphone in search of pokémons. Not so, Niantic knew how to respond to the situation by adapting the game so that you could continue playing the same or even better from home and without having to explore outside. And it has worked out well, so much so that it is what has driven the game most this past year.

Analyzing the game by popularity and income in app stores, it has positioned itself in the TOP 3 of different app stores for Android during this 2020. According to SensorTower it has only been surpassed by PUBG Mobile and Honor of Kings. The lockdown in different regions of the world has triggered downloads to both 'Pokémon GO' and other games and entertainment services.

To date, since its debut in 2016, Pokémon GO is estimated to have raised around $4.2 billion in revenue. The main countries that have contributed to this figure are the United States, Japan and Germany with about 36%, 31% and 5% respectively. If we separate by stores, Google's Play Store has contributed about 2,200 million dollars while Apple's App Store with about 1,900 million dollars. These last figures are curious if we look at the number of downloads, Play Store takes 78% and App Store only 22% despite having almost similar income.

What exactly has Niantic done to achieve this continuity and improvement in income during four years is not completely clear. A combination of the powerful licensing of the Pokémon universe, the augmented reality game experience or the constant inclusion of new game modes and events are certainly some of the factors. We'll see how 2020 ends for 'Pokémon GO', and especially what 2021 will look like.


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Simturax Tech Blog: Pokémon GO: $1 Billion In Revenue In 2020 Exceeding All Expectations
Pokémon GO: $1 Billion In Revenue In 2020 Exceeding All Expectations
Unstoppable 'Pokémon GO': $1 billion in revenue this 2020 even with lockdown and exceeding the year of its release
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