Wonder Woman 1984, a much-anticipated movie that has been postponed several times due to the pandemic, will be released in theaters on December 25
Each studio is subject to difficult decisions for the release of its blockbusters.
"As we navigate through these unprecedented times, we've had to be innovative to move our business forward while continuing to serve our fans and remain at their service.”
That's how Ann Sarnoff, CEO of WarnerMedia Studios, described her company's decision. Wonder Woman 1984, a much-anticipated movie that has been postponed several times due to the pandemic, will finally be released in theaters on December 25. On that day, the feature movie will also be available free of charge to all American subscribers of the HBO Max platform.
Direct streaming release: a steady or temporary trend?
To justify its decision, the studio explains that it certainly wants to "bring this incredible movie to life on the big screen, in collaboration with our partners. We will offer this option to American consumers where theaters are open. However, Warner is well aware that covid-19 is a game-changer and says: "We realize that many consumers cannot return to the movies because of the pandemic, so we also want to give them the opportunity to see Wonder Woman 1984 via our HBO Max platform. »
As you can see, the company is very careful to be gentle with venue operators who have a very negative view of online blockbuster broadcasting. A dispute broke out this year between Universal's CEO Jeff Sheel and the country's major theatres. The latter had indeed affirmed that in view of the success of the movie Trolls World Tour, which was directly launched on VOD, he was considering doing the same for all his future productions.
For its part, Disney had also not hesitated to release its feature movie Mulan on its streaming platform. Unlike HBO Max, however, U.S. Disney+ subscribers in the U.S. had to pay an additional $30 to watch it.
It remains to be seen whether these simultaneous release strategies on the platforms will increase in number or whether this is only a stopgap measure that will end once the bulk of the health crisis is over.