The new flagship of Hisense is the U7QF 4K ULED TV series , represented by two models 50U7QF and 55U7QF with a screen diagonal of 50 and 55 inches
Since the Hisense U7A TV series disappeared from store shelves, Hisense has not offered anything in the premium TV niche . And the U7B models, which replaced the U7A, did not reach some markets for various reasons. That is why a return to the market with premium models is especially expected.
The new flagship of Hisense is the U7QF 4K ULED TV series , represented by two models 50U7QF and 55U7QF with a screen diagonal of 50 and 55 inches, respectively. All TVs have a single monolithic leg, a very thin bezel around the screen and a metal supporting back case.
The main advantage of this TV is the backlight technologies used. First, it is Full Array Local Dimming - a local dimming technology that divides the entire backlight into 16 different zones (into 32 and 72 zones for 50 "and 55", respectively) and changes the brightness of the backlight of each of them individually, depending on which the image is located in this area, making the dark ones more detailed, and the light ones brighter. Thus, Full Array Local Dimming allows you to optimally adjust the contrast of the image and provide an HDR effect even for ordinary content.
The second no less important modern backlight technology is the use of Quantum Dot Color. Instead of the commonly used white LEDs, the TV uses blue LEDs as the backlight. And to obtain white backlight light, a special additional layer is used containing quantum dots of red and green colors, which emit light corresponding to their color.
This results in a spectrally purer white light that allows for greater color fidelity and displayable color range, ensuring full compliance with the DCI-P3 (modern digital cinema color space) standard.
Also in the U7QF series TVs, the proprietary Ultra Color Enhancer algorithm is used, which allows you to get a more reliable and realistic picture. This algorithm scans the image and calibrates the colors to produce a more accurate color scheme.
Naturally, a premium TV is not without support for HDR technologies (High Dynamic Range): HDR10, HDR10 +, HLG and Dolby Vision ™. All of them allow you to display more colors and details. For example, Dolby Vision can make highlights 40 times brighter and blacks ten times darker.
A combination of various hardware, optical and digital technologies provides the most realistic and natural image in which red flowers and berries look really red, grass and trees look green, and the sky is blue.
Considering the shortage of 4K content at the moment and the abundance of Full HD films, it would obviously be useful to have the improved 4K AI UPSCALER technology, which, based on artificial intelligence, analyzes nearby pixels and previous frames and restores the color of missing pixels taking into account shadows and brightness. Thus, even Full HD content will look significantly better.
Another useful feature of Hisense U7QF Series 4K ULED TVs is automatic brightness control. Thanks to the built-in light sensor, the TV can adjust the brightness of the picture to the lighting conditions, ensuring that you do not have to search for the remote and adjust the brightness when the room gets brighter or darker.
Naturally, the premium model could not do without quality sound. The U7QF series TVs have 2 speakers, each with a power of 10 watts, which provide high-quality and clear sound. Support for various technologies for enhancing and adding volume to sound, such as DTS Virtual: X ™ and DOLBY ATMOS, will allow you to watch TV in an immersive way without having to listen to the dialogues on the screen, for example, due to too loud background music.
All this is complemented by the updated modern operating system VIDAA U4.0, which is the result of more than ten years of development. Hisense engineers were guided by a modern user experience to make the TV experience as easy as possible. The result is a simple and intuitive interface that also works very fast and allows you to switch almost instantly between channels, applications and signal sources.
The most popular applications are preinstalled on the TV out of the box. And in the branded application store VIDAA STORE you can find the missing ones. Also, with the help of Hisense's special RemoteNow application, you can not only control the TV from your smartphone, but also play content from the latter on the TV screen.
And in conclusion, I will single out a special game mode for these models, which allows you to cancel the image processing by the TV processor and output the input data from the HDMI port directly to the screen. With it, you can achieve a decrease in response time to 20 ms or less.
Thus, Hisense 50U7QF and 55U7QF TVs have all modern technologies that provide the most realistic and accurate picture, coupled with high-quality sound, which allows you to immerse yourself in events on the screen with your head, as if you are at their epicenter. TVs of this series can be really multifunctional and are perfect for watching movies and playing games on modern consoles.