The biggest movie premieres. In theaters and on HBO Max the exact same day. Beginning December 25 with #WonderWoman1984
This decision concerns only the
United States but could give ideas to other actors of the seventh art. This decision concerns only the
United States but could give ideas to other actors of the seventh art.
In the world of cinema, the covid-19 pandemic is shaking up many habits. A year ago, no one imagined seeing films released simultaneously in theaters and on streaming platforms. In 2021, all of its feature films will be available on HBO Max for one month in the United States.
Streaming: a solution increasingly favored by the studios
In a statement released Thursday, WarnerMedia President Ann Sarnoff reiterated the reasons for the decision. She said:
These are unprecedented times that call for creative solutions, including this new initiative for Warner Bros Pictures Group. No one wants films back on the big screen more than we do. We know that new content is the cornerstone for exhibitors, but we have to balance that with the fact that most theaters in the U.S. will likely operate at reduced capacity throughout 2021.
In order to reassure the exhibitors, she believes that everyone will be a winner. Among the films involved are some highly anticipated blockbusters such as Dune, Suicide Squad, Mortal Kombat and Matrix 4.
This is not the first time that Warner Bros. has decided on such an action. Thus the much awaited Wonder Woman 1984 will be released simultaneously in theaters and on HBO Max on December 25th in the United States. Disney had done the same by choosing to release its feature film Mulan on its streaming platform. However, American Disney+ subscribers had to pay $30 to watch it.
It remains to be seen whether this now very clear strategy on the part of some studios is likely to be sustainable or whether it is only a temporary solution until the end of the health crisis.