Key events in the storyline are triggered when a runner passes specific GPS markers and landmarks.
FOR FUN: how adaptive audio
fiction will make your jogging more exciting. FOR FUN: how adaptive audio
fiction will make your jogging more exciting.
Unfortunately, it is not yet available worldwide, but it promises more joyful and less painful footings. Running Stories, a fitness and audio entertainment application developed by the advertising agency BBH Singapore, wants to make you the main protagonist of your sports practice. How can you do this? By transforming your running itineraries into true immersive fictions.
Audio fictions to embody
Launched in early November as a beta version, the application uses real-time data such as the jogger's location and route to modulate the story of an audio adventure that he or she chooses beforehand. Halfway between the sports coach and the entertainment platform - a grey area that the media It's Nice That calls "enter-training" - the formula offers a selection of audio books to listen to, but also to experience, since the athlete embodies the main character each time. Landmarks, geographical features, rhythm... the data injected into the story help make the experience more and more immersive. In the same way, each story is divided into episodes, a way to encourage users to persevere... and to come back.
Between being targeted by snipers and sprinting down the river to catch up with a speedboat, the plot kept me on the edge of my seat and burned a lot of calories," jokes Justin Harper, Singapore correspondent for BBC News, who tried the experience. Despite the scorching sun, I managed to complete the mission, save the day and fight the fat. »
For the moment, the proposed itineraries are limited to the city of Singapore and only three audio tracks are available. Among them, The Extraction, which transforms the sportsman into a secret agent, Runner's Body, a kind of sitcom whose unity of place is inside his own body, and The Runner Without a Past, which plunges into the skin of a man with amnesia in search of his memories.
"Entertraining", a market rich in perspectives
In addition to GPS Art, the trend that drives joggers to translate their routes into drawings on Google Maps, the sport increased and "gamified" by our smartphones is growing. Released in 2012, the Zombies, Run! developed by the British studio Six to Start, has already been downloaded nearly 10 million times and half a million people use it every month, reports It's Nice That.
For us, this is just the beginning," says Joakim Borgstrom, BBH's creative director, who hopes to make Running Stories an experience to be "devoured" like a Netflix series. In the future, we will be able to use more real-time data (bus schedules, business hours, weather, heart rate, editor's note) - the possibilities are endless. "Next step? Deploy the platform in other cities and allow users to create and submit their own stories. In the meantime, it is possible to follow the evolution of the platform on Instagram.